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Presentations at 2019’s AMA and AOM in the US

Oliver, Corinna, Bastian and Tessa attended this year’s AOM and AMA conferences in the US.

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In August, Oliver, Corinna, Bastian and Tessa participated in two major international management conferences in the US. At this year's American Marketing Association (AMA) conference in Chicago, Oliver presented his research on user innovation and discusses success factors in customer involvement with other the participants. The next highlight was the 79th Annual Meeting of the Academy of Management (AOM) in Boston. Together with more than 10,000 participants, Corinna, Oliver, Bastian and Tessa discussed the current challenges of research in the areas of innovation management and entrepreneurship and presented their research results to renowned researchers. Throughout the discussion with participants, the four gathered inspiration for the further development of the existing research projects and laid the foundation for future cooperation with scientists from all over the world.