Sprungmarken

Servicenavigation

Hauptnavigation

Sie sind hier:

Hauptinhalt

Concepts and Cases in International Marketing (111318)

 

Concepts in International Marketing

 

Course description: This course provides an introduction into issues and problems commonly encountered in strategy formation and decision making by companies operating on an international scale. Students of the course shall (1) become more sensitive to international marketing issues and develop an understanding of current problems that international marketers face on global markets, (2) develop a knowledge of concepts and methods used in international marketing theory and business practice, (3) be capable of applying the presented framework, concepts, and methods, to typical issues in international marketing management.

 

Class format: The principal teaching methods used in class will be lectures, case and topical discussions, video presentations, guest speakers, and student presentations.

 

Readings: Keegan, W. J., & Green, M. C. (2015). Global marketing. Upper Saddle River, NJ: Pearson. (available as e-book at Dortmund University library)

If you plan to participate in these courses, please register online for “Concepts and Cases in International Marketing 2019” via moodle.

 

Date and Time Topic
June, 6th, 4-7 pm Introduction Concepts & Cases, The Environment of International Marketing Chemie - HS 2
June, 7th, 12-1:30 pm International Marketing Research Chemie - HS 2
June, 13th, 4-7 pm Market Selection / Market Segmentation Chemie - HS 2
June, 14th, 12-3 pm International Marketing Strategies Chemie - HS 2
July, 21st, 12-3 pm International Product Policies, International Distribution Decisions Chemie - HS 2
July, 4th, 4-7 pm International Pricing / International Communication Policies Chemie - HS 2
July, 5th, 12-1:30 pm International Marketing Organization Chemie - HS 2

Classes start on June 6th, 2019 and always take place in Chemie (C) - HS 2. Lectures start s.t.!

 

Cases in International Marketing

 

Course Description: The general aim of this lecture is to assign the theoretical knowledge into real-world practise. This didactic concept of participant-centred learning was originally developed at the Harvard Business School and is now a distinguished standard in international MBA programs or management education. International case studies will help the participants to develop strategic thinking in an international marketing context and will provide an opportunity to sharpen verbal and written communication skills. Utilizing a teaching approach that mixes cases, class discussion, group workshops, and participants will learn key concepts and tools used in solving international marketing problems.

The Course is divided into two parts: The first part describes the case method teaching and introduces the students successively to case study exercises and participant-centred learning. The second part covers the process of working with basically Harvard Business School Case Studies in an international marketing context. Therefore the students work together in small groups, present their results and defend their findings during a classroom discussion.

 

Date and Time Topic
June, 6th, 4-7 pm Introduction Concepts & Cases, The Environment of International Marketing Chemie - HS 2

June, 7th, 1:30-3 pm

Theory on Case Study Method and first applications of the method part I

Distribution of Case Studies for group work

Chemie - HS 2
June, 27th, 4-7 pm Theory on Case Study Method and first applications of the method part II Chemie - HS 2
June, 28th, 12-3 pm

Workshop: Mini Cases part I and Group work in class on given cases

Feedback session / Q&A to case study assignments

Chemie - HS 2
July, 11th, 4-7 pm Presentation of Cases Chemie - HS 2
July, 12th, 12-5 pm Presentation of Cases Chemie - HS 2

Classes start on June 6th, 2019 and always take place in Chemie (C) - HS 2. The first class will take place together with “Concepts” (for details see above). Lectures start s.t.!

 

  • Exam Concepts: Written Exam together with Cases in International Marketing
  • Exam Cases: Written Exam together with Concepts in International Marketing / Others by Arrangement
  • Instructor: Prof. Dr. Hartmut H. Holzmüller
  • Lecturer: Sabrina Heix

 



Nebeninhalt

Kontakt

Prof. Dr. Hartmut Holzmüller
Lehrstuhlinhaber
Tel.: 0231 755-3270
Sabrina Heix
Wissenschaftliche Mitarbeiterin
Tel.: 0231 755-5213

Veranstaltungs-
materialien

You may find all the materials for our class provided in the moodle-system https://moodle.tu-dortmund.de/

"Concepts and Cases in International Marketing 2019". 


Die Veranstaltung "Concepts and Cases in International Marketing" kann sowohl von Bachelor- als auch von Masterstudierenden besucht werden!