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Ausgewählte Konferenztätigkeiten des Lehrstuhls für Marketing

 

2011

Blut, Markus; Martin, Christian H.; Schnöring, Marc; Schulte, Vera; Woisetschläger, David M. (2011): Determinants of Successful Buyer-Seller-Interactions: A Conceptual Framework of a Salesperson’s Interaction Competence, to be presented at the XXI. International RESER Conference, September 2011, Hamburg, Germany.

Blut, Markus; Töllner, Alke; Kes, Isabelle; Schulte, Vera; Ulrich, Jasmin (2011): Assessing the Frontline Employees‘ Interaction Competence: Development of the FEIC-Scale, to be presented at the XXI. International RESER Conference, September 2011, Hamburg, Germany.

Paluch, Stefanie; Blut, Markus (2011): Remote Service Satisfaction - An initial Investigation, to be presented at American Marketing Association (AMA) Summer Educators’ Conference August 2011, San Francisco, USA.

Paluch, Stefanie; Holzmüller, Hartmut H. (2011): A Picture is worth a thousand Words’ - Metaphor Analysis in international Research Settings, to be presented at Academy of International Business Annual Conference, June 2011, Nagoya, Japan.

Paluch, Stefanie; Holzmüller, Hartmut H. (2011): Internationalization of Remote Service Technologies -a three country study on Perception, Adaption and Relationship Marketing, to be presented at Academy of Marketing Sciences Annual Meeting, May 2011 Coral Gables, Florida.

Paluch, Stefanie: Remote Service Technologies - a Framework and Factors influencing Adoption in B2B Relationships, to be presented at 2011 Academy of Marketing Sciences Annual Meeting, Coral Gables, Florida.

Paluch, Stefanie; Holzmüller, Hartmut H. (2011): A picture is worth a thousand words: Technology perception in remote service encounters based on Metaphors, to be presented at EMAC, May 2011, Ljubljana, Slovenia.

Paluch, Stefanie; Holzmüller, Hartmut H. (2011): A Picture is Worth a Thousand Words: International Exploration of Technology-Intensive Services by Systematic Metaphor Analysis presented at Consortium for International Marketing Research (CIMAR), April 2011, Atlanta, Georgia, USA.

Paluch, Stefanie; Holzmüller, Hartmut H. (2011): Identification of Factors Affecting Customer's Perception and Adoption of Remote Service Technologies in A B2B-Context, American Marketing Association (AMA) Winter Educators’ Conference, Austin, Texas, February 2011.

 

2010

Blut, Markus; Woisetschläger, David M. (2010): Determinants of Cross-Buying: A Re-Examination, AMA Winter Educators’ Conference, New Orleans, USA, Februar 2010.

Brock, Christian; Blut, Markus; Evanschitzky, Heiner; Voorhees, C. M. (2010): Service Failure and Customer Loyalty: New insight into the Service Recovery Paradox, AMA Winter Educators’ Conference, New Orleans, USA, Februar 2010.

Hanning, Debra; Holzmüller, Hartmut H. (2010): Taking Sides – When Frontline Employees Choose Their Customers Over Their Company, Proceedings of the 39th EMAC Conference, Kopenhagen, Dänemark, 2010.

Hanning, Debra; Holzmüller, Hartmut H. (2010): When frontline employees choose their customers over their company, 18th International Colloquium in Relationship Marketing, Reading, UK, 2010.

Haselhoff, Vanessa; Töllner, Alke; Blut, Markus (2010): “To Buy or not to Buy: that is the Question” – Empirical Assessment of Consumers’ Perceived Impact of eWoM on Buying Decisions, 39th European Marketing Academy Conference (EMAC), Kopenhagen, Dänemark, Juni 2010

Jockisch, Maike; Holzmüller, Hartmut H. (2010): Determinants and Effects of Customer Expertise on Technology Intensive Purchasing Decisions - Results from a Qualitative Exploration, Sixteenth International Working Seminar on Production Economics, Innsbruck, Austria, März 2010

Jockisch, Maike; Töllner, Alke; Holzmüller, Hartmut H. (2010): A Stakeholder Perspective on Customer Requirement Elicitation – A Work-In-Progress Qualitative Exploration, Academy of World Business, Marketing & Management Development Conference, Oulu, Finland, July 2010.

Töllner, Alke; Jockisch, Maike; Holzmüller, Hartmut H. (2010): A Stakeholder Perspective on Customer Requirement Elicitation - Results from a Qualitative Exploration, Sixteenth International Working Seminar on Production Economics, Innsbruck, Austria, März 2010

Töllner, Alke; Haselhoff, Vanessa; Blut, Markus (2010): Let’s see what epinions.com® says – Consumers’ Perceived Impact of eWoM on Buying Decisions, 5th Conference on Marketing Communications, University of Nancy, Frankreich, März 2010

Töllner, Alke; Holzmüller, Hartmut H. (2010): Identifying Requirements in Customer Solutions: A Qualitative Study from the Perspective of Multiple Stakeholders, 39th European Marketing Academy Conference (EMAC), Copenhagen, Denmark, Mai 2010.

Töllner, Alke; Jockisch, Maike; Holzmüller, Hartmut H. (2010): The role of multiple stakeholders for defining solution requirements – a qualitative exploration, 17th International Product Development Management Conference, Murcia, Spain, June 2010.

Paluch, Stefanie; Holzmüller, Hartmut H. (2010): The Impact of Remote Service Technologies on Business Relationship Marketing -International Investigation in a B2B-setting, to be presented at 26th Industrial Marketing and Purchasing Group IMP Conference, Budapest, Hungary, September 2010

Paluch, Stefanie; Wittkop, Thomas (2010): Qualitative Data Analysis with GABEK WinRelan- A Qualitative Model of Intercultural Competences of German Expatriates in China, Academy of International Business Annual Conference, Rio de Janeiro, Brasil, June 2010

Paluch, Stefanie; Holzmüller, Hartmut H. (2010): Offshoring of Remote Services – International Investigation on Perception and Adoption in a B2Bsetting, Academy of International Business Annual Conference, Rio de Janeiro, Brasil, June 2010.

Paluch, Stefanie (2010): Technology-mediated remote service provision a qualitative study on perception and adoption in a b2b-setting, Art and Science of Service Conference, Madrid, Spain, June 2010.

Paluch, Stefanie; Holzmüller, Hartmut H. (2010): Remote service delivery and relationship management: Results of a qualitative study in a b2b-setting, EMAC Conference, Copenhagen, Denmark, May 2010

Paluch, Stefanie; Holzmüller, Hartmut H. (2010): Internationalization of remote services- a three country study on perception, adaption and relationship marketing, Consortium for International Marketing Research, Oslo, Norway, May 2010

Paluch, Stefanie; Holzmüller, Hartmut H.; Blut, Markus (2010): Remote Service Delivery and Relationship Management: Results of a Qualitative Study in a B2B-setting, Academy of Marketing Science Annual Conference, Portland, Oregon, USA, May 2010.

 

2009

Hanning, Debra; Holzmüller, Hartmut H. (2009): Work in Progress: Boundary switching – when frontline employees choose their customers over their company, 17th International Colloquium in Relationship Marketing, Maastricht, Niederlande.

Ingwald, Julia, Holzmüller, Hartmut H., Köpke, Martin (2009): “The Coordination of Service Delivery in the First Stage of Internationalization - the Case of an IT Company”, International Symposium of Service Science, Leipzig, Germany.

Paluch, Stefanie (2009): What effects do Remote Services have on the quality of customer relations? - Neglected Outcomes of Remote Services Establishment, 1st Biennial AMS Doctoral Consortium, Oslo, Norwegen.

Paluch, Stefanie (2009): Neglected Outcomes of Remote Services Establishment. Academy of International Business (AiB) Doctoral Consortium, San Diego, USA.

Paluch, Stefanie; Blut Markus; Holzmüller, Hartmut H. (2009): Neglected Outcomes of Remote Services Establishment: Results of a Qualitative Study.  Symposium on Service Excellence in Management (Quis) 11th Conference, Wolfsburg.

Paluch, Stefanie (2009): Challenges of Marketing Remote Services in the Health Care Sector, International Symposium of Service Science, Leipzig.

Stolper, Markus; Blut, Markus; Holzmüller, Hartmut H. (2009): “Market Driving and Firm Performance”, Academy of Marketing Science Annual Conference, Oslo, Norway.

 

2008

Holzmüller, Hartmut; Ingwald, Julia (2008): 3K- Internationale Konfiguration, Koordination und Kundenintegration von Dienstleistungsunternehmen. Bericht über Konzeption und Arbeitsfortschritt in einem BMBF-Verbundprojekt, Jahrestagung 2008 der Wissenschaftlichen Kommission „Internationales Management“, Wien, Österreich.

Blut, Markus; Brock, Christian; Evanschitzky, Heiner; Kenning, Peter (2008): Complaint Handling in the B2B Sector, AMA SERVSIG: 'Capitalizing on Customer Feedback: New Paradigms and Strategic Imperatives', AMA Winter Educators’ Conference, Austin, TX, USA.

Blut, Markus; Woisetschläger, David (2008): The Mediating Effect of Customer Satisfaction between Switching Costs and Customer Loyalty, Proceedings of the AMA Winter Educators’ Conference, Austin, TX, USA.

Backhaus, Christof; Blut, Markus; Evanschitzky, Heiner; Ahlert, Dieter (2008): Antecedents and Performance Outcomes of Relationship Quality: The Case of Franchising, Proceedings of the Academy of Marketing Science Annual Conference, Vancouver, BC, Canada.

Eiting, Alexander; Blut, Markus; Evanschitzky, Heiner; Woisetschläger, David (2008): Modelling Complex Interactions of Switching Barriers - A Latent Profile Approach, Proceedings of the AMA Summer Educators’ Conference, San Diego, CA, USA.

Hessenkamp, Vanessa; Ingwald, Julia; Holzmüller, Hartmut (2008): Work in progress: Patients’ Trust in Hospitals – A Qualitative Approach, Global Marketing Conference, Shanghai, China.

Ingwald, Julia (2008): Coordination of marketing communication projects of international service firms – A Case Study Approach, RESER 2008, PhD Summer School, Stuttgart.

Ingwald, Julia (2008): The Coordination of the International Marketing of Services - A Case Study Approach, AIB 2008 Doctoral Consortium, Milan, Italien.

Ingwald, Julia; Hessenkamp, Vanessa; Holzmüller, Hartmut (2008): Work in progress: Coordination in Global Marketing - A Literature Review, Global Marketing Conference, Shanghai, China.

Jockisch, Maike; Woisetschläger, David; Evanschitzky, Heiner (2008): Do you think I am blind? Effects of New Customer Acquisition Promotion on Existing Customers. Proceedings of the 37th EMAC Conference, Brighton, UK.

Neumann, Debra; Hessenkamp, Vanessa; Lentz, Patrick; Holzmüller, Hartmut H. (2008): Frontline employees' tendency to fish for ideas in customer contact situations - scale development and investigation of an integrated model, Proceedings of the 37th EMAC Conference, Brighton, UK.

Paluch, Stefanie; Woisetschläger, David; Evanschitzky, Heiner (2008): Don't betray me! The role of the brand in preventing negative consumer reactions to price increases. Proceedings of the 37th EMAC Conference, Brighton, UK.

Paluch, Stefanie; Neumann, Debra; Jockisch, Maike  (2008): I Want Them to See the Real Me- A qualitative enquiry into what makes corporate career websites attractive to high potentials Proceedings of the 37th EMAC Conference, Brighton, UK.

Woisetschläger, David; Haselhoff, Vanessa; Backhaus, Christof (2008): Reactance to Naming Right Sponsorships: Determinants and Consequences, Global Marketing Conference, Shanghai, China.

Woisetschläger, David; Haselhoff, Vanessa; Backhaus, Christof (2008): Negative Effects in Sponsorships: An Empirical Investigation, 2008 AMS Annual Conference, Vancouver, Kanada.

Woisetschläger, David M.; Haselhoff, Vanessa (2009): “The Name Remains the Same for Fans” – Why Fans Oppose Naming Right Sponsorships, Advances in Consumer Research Conference, San Francisco, CA, USA.

 

2007

Holzmüller, Hartmut H. (2007): ExFeD: Der Export ferngelenkter Dienstleistungen – Bericht über Konzeption und Arbeitsfortschritt in einem BMBF-Verbundprojekt, Jahrestagung 2007 der Wissenschaftlichen Kommission „Internationales Management“ ,Wien, Österreich.

Lentz, Patrick; Woisetschläger, David M;. Holzmüller, Hartmut H. (2007): Are newspaper subscribers closely connected or just bound by contract? An empirical analysis of moderating effects in the Four-Stage Loyalty Model, Proceedings of the 36th EMAC Conference, Reykjavik, Island.

Hessenkamp, Vanessa; Neumann, Debra; Holzmüller, Hartmut (2007): Facets of Patients’ Trust in Hospitals – A Qualitative Approach to Understanding the Market of Health Care Services, Joint ISMD and Macromarketing Conference 2007, Washington, USA.

Hessenkamp, Vanessa; Neumann, Debra; Ingwald, Julia (2007): Criteria and Motives of Women When Choosing a Maternity Clinic – A Qualitative Investigation, Joint ISMD and Macromarketing Conference 2007, Washington, USA

Hessenkamp, Vanessa; Neumann, Debra; Ingwald, Julia (2007): A Nine Month Decision: Criteria and Motivations When Choosing a Maternity Clinic - A Qualitative Investigation Using the Laddering-Technique, Proceedings of the 36th EMAC Conference, Reykjavik, Island.

Ingwald, Julia; Holzmüller, Hartmut (2007): State of the Art in Global Marketing Coordination, Second International Conference on Management of Globally Distributed Work (ICMGDW 2007), Bangalore, Indien.

Jockisch, Maike; Lentz, Patrick; Woisetschläger, David (2007): Is It Really All Just About What to Have for Lunch?– An Investigation Into Determinants of Employees’ Acceptance of Intranet Technology at the Workplace, Proceedings of the 36th EMAC Conference, Reykjavik, Island.

Neumann, Debra; Hessenkamp, Vanessa; Ingwald, Julia; Holzmüller, Hartmut H. (2007): Frontline Employees as Boundary Spanners for Innovation - An Explorative Investigation in B2B-Service Companies, Proceedings of the 36th EMAC Conference, Reykjavik, Island

Neumann, Debra; Holzmüller, Hartmut H. (2007): New Technological Options for Reporting Qualitative Studies, Special Interest Group on Recent Methodological Advances in Qualitative Marketing Research, Proceedings of the 36th EMAC Conference, Reykjavik, Island.

Neumann, Debra; Holzmüller, Hartmut; Krause, M. (2006): Service Delivery Encounters in Business-to-Business Contexts as a Source of Innovation – A Conceptual and Explorative Study, 1st International Conference on Business Market Management, Berlin.

 

2006

Holzmüller, Hartmut H.; Nijssen, Edwin J. (2006): Steppingstones Towards More Procedural Quality in Cross-Cultural Marketing Research, 2nd International Conference on ‘Cultural and Cross-National Research in Marketing, Dortmund.

Lentz, Patrick; Sauermann, Christian; Holzmüller, Hartmut H. (2006): Brand Modernity – Scale Development and Implications for Brand Management, 2006, AMA Winter Educators’ Conference, St. Petersburg, FL, USA.

Lentz, Patrick; Holzmüller, Hartmut H.; Schirrmann, Eric (2006): City of Origin Effects in the German Beer Market – Transferring an International Construct to a Local Context, 2006 AMA Winter Educators’ Conference, St. Petersburg, FL, USA.

Sirdeshmukh, Deepak; Lentz, Patrick; Nijssen, Edwin J.; Singh, Jagdip; Holzmüller, Hartmut H. (2006): Dominant Market Logics and Firm-Customer Exchanges: A Macro-Micro Analysis, 35th Annual EMAC Conference, Athen, Griechenland.

Neumann, Debra; Holzmüller, Hartmut H.; Krause, Michael (2006): Service Delivery Encounters in Business-to-Business Contexts as a Source of Innovation – A Conceptual and Explorative Study, 1st International Conference on Business Market Management, Berlin.

 

Konferenzbeiträge von 1990 bis 2009 als PDF.

 



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